SEO Consultant Services : Improve Search Engine Ranking

Based on this web sites log files you most likely found your way here via a relevant search on Google. Maybe a SERP (Search Engine Results Page) like Improve Search Engine Ranking or SEO Consultant.

Whatever keyword search you used, you almost certainly are looking for help to improve your search engine rankings (most likely for free ) and more than likely consider Google THE most important search engine to your web sites rankings.

How to Improve Search Engine Rankings

Search engine optimization (SEO) is a relatively straight forward set of quite basic techniques.

1. Create an optimized template/theme for your web sites pages: For example with WordPress (a very popular Blogging CMS, this site uses WordPress) SEOing the WordPress themes is a small business in itself (see Google AdSense Theme Site). Whether you use WordPress or individually hand made HTML pages, the general optimization is the same.

Pet peeve of mine here, so many people who should know much better call the title element the title tag. It’s so bad I’ve had to title this post Title Tag instead of title Element (as it should be). Please it is NOT a tag, it’s an element so SEO Consultants out there stop calling it a blinking title tag!

Now that I’ve got that off my chest

The contents of your title element is probably the most important on page SEO factor there is, so lets get it right.

Treat every page of your site as an island, if a page is about a mortgage calculator then the perfect SEO title for the Mortgage Calculator SERP is very simple it’s

A lot has been written about the Google Sandbox effect, but much of it is based on early reports of what webmasters thought was a downgrading of a site that was just beginning to do well.

Many webmasters concluded from this drop that Google was giving their new sites some good rankings so other webmasters could find their content to link to it and then after a short period of good rankings for being a new site the rankings drop.

The theory was if the content was great that short period of good rankings would be enough to generate enough backlinks to give it a start on the journey to long term rankings in Google.

Although SEO isn’t that hard when you already know what works SEO wise, if you’re starting out for the very first time and don’t have a clue what to do take a good look at WordPress which is a Content Management System (CMS) originally designed as a blog platform, but with minor alterations is perfect as a general SEO CMS (WordPress 2.6 is free which is always nice ).

When I first got into search engine optimization almost a decade ago now, content management systems were no where near as developed as they are now, first time I tried to install WordPress I couldn’t get it working, (gave up and tried again several updates later successfully!) but installing WordPress 2.6 today can be achieved in under 5 minutes (it is so easy).

Here’s some real SEO Tips you can actually use to increase your sites search engine rankings in Google.

No wishy washy, get backlinks (with no pointers how to achieve this) or obvious tips like build good content (what the heck is good content!).

SEO Tips You Can Trust

These are all SEO facts NOT SEO myths.

SEO Tip 1 Anchor Text of Nofollow Links

The anchor text of nofollow links count towards the Google ranking of the page the nofollow link is ON (this was an unexpected result when I tested this). However, as expected it does NOT count towards the page you are linking to and does not use PR/link benefit.

There’s a lot of talk by many SEO consultants about themed text links and how they are the ONLY text links a webmaster should be seeking. Some go as far as to state un-themed links are worthless in the search for high Google rankings!

What’s a Themed Text Link?

First we must decide what a themed link is and this causes a major problem!

I know a site about home furnishings is related to a website about kitchen accessories (related meaning the same visitors might like to see both sites), but does Google? How can Google match content that doesn’t use similar content/keywords!

This SEO question appears on most SEO forums from time to time and is another generally misunderstood SEO topic and one all SEO consultants should understand.

What’s a static HTML page?

The classic static web page is generated from an actual page ‘physically’ located on the server: so if you had a page named static-page.html somewhere on your server you could find and download this page (it exists, you could grab it via FTP).

The very first websites all used static HTML pages and so the first search engines cut their teeth on static web pages.

What’s a dynamically generated web page?

As the web developed a new way to generate websites arrived, dynamically generated web pages. They differ from static pages in that there is no ‘physical’ equivalent to the page you may be viewing on the server (so you can’t directly download it via FTP).

This is a series of SEO advice and tips aimed at new SEO consultants or those looking to learn SEO from scratch. As the owner of SEO Gold I ensure all our SEO consultants understand the importance of links to good search engine listings.

Importance of Text Links

If you are familiar with Google search engine optimisation you’ll already know text links are essential to gaining even slightly competitive SERPs (Search Engine Results Pages). You may have come across reference to Googlebombs such as the Miserable Failure SERP which shows the power of text links with specific anchor text**.

We offer an email based SEO Consultant advice service which includes 250 text links.

In a nut shell all the search engine optimisation advice needed to optimise a website and enough text links (PR as high as PR6) to make a new (PR0) websites home page a strong PR5 (usually enough to rank well for relevant SERPs).

Considering the 250 text links the fee we charge (around £500 a month) is on the low end of the SEO services market. We keep the price low by not offering phone support per se (if absolutely needed there’s an additional charge per call) and never meet our SEO clients (all advice by email).

With reciprocal linking you as an SEO consultant (or web site owner) have more control over the quality and quantity of the text links obtained. Unfortunately if you are starting with a low PR site finding quality reciprocal link partners is practically impossible.

Every low quality website owner and their dog seems to be the main users of reciprocal linking rather than the sort of websites you want links from.

If you’ve owned a site for more than a week you’ve had the emails “Saw your great site and thought you’d like to reciprocal link, blah, blah, blah… you sell shoes and we sell Viagra, perfect match don’t ya think” You look at the site and find your link will be part of a large directory and your link is 10 clicks from the home page on a PR0 page (wonderful, sign me up!).

Interesting title don’t you think

No I’ve not lost the plot, all will become clear as you read.

The World of Warcraft

Recently I’ve become a little addicted to the Massive Multiplayer Online Role-Playing Game (MMORPG) The World of Warcraft (WOW).

My eldest son (15 years old) is to blame, he wanted to try the game out to make some money, so I bought the game and paid for a 6 month subscription, but after I played it I was hooked (it’s so addictive)!!

Now we have two World of Warcraft accounts!

Originally he planned to sell WOW gold (apparently a big industry, but against the terms of playing WOW), but changed his mind and settled on creating the site Warcraft World which is primarily a list of World of Warcraft Quest Guides.

There’s a large group of Internet users called bloggers, they spend many hours a day both reading and writing diary like web sites called weblogs or blogs.

I (actually my business) own a lot of blogs, they generate a lot of links from other bloggers who find your type of writing/content interesting. If you lack a talent for writing don’t worry, you can always do image blogs like this Picture Blog until you find a niche.

So far the images on that blog are from a cheap digital camera, all are taken by myself or my family (wife and three young lads). If we keep adding new images it will generate links, we can then link from that site to other sites that make money.