This is a series of SEO advice and tips aimed at new SEO consultants or those looking to learn SEO from scratch. As the owner of SEO Gold I ensure all our SEO consultants understand the importance of links to good search engine listings.

Importance of Text Links

If you are familiar with Google search engine optimisation you’ll already know text links are essential to gaining even slightly competitive SERPs (Search Engine Results Pages). You may have come across reference to Googlebombs such as the Miserable Failure SERP which shows the power of text links with specific anchor text**.

We offer an email based SEO Consultant advice service which includes 250 text links.

In a nut shell all the search engine optimisation advice needed to optimise a website and enough text links (PR as high as PR6) to make a new (PR0) websites home page a strong PR5 (usually enough to rank well for relevant SERPs).

Considering the 250 text links the fee we charge (around £500 a month) is on the low end of the SEO services market. We keep the price low by not offering phone support per se (if absolutely needed there’s an additional charge per call) and never meet our SEO clients (all advice by email).

With reciprocal linking you as an SEO consultant (or web site owner) have more control over the quality and quantity of the text links obtained. Unfortunately if you are starting with a low PR site finding quality reciprocal link partners is practically impossible.

Every low quality website owner and their dog seems to be the main users of reciprocal linking rather than the sort of websites you want links from.

If you’ve owned a site for more than a week you’ve had the emails “Saw your great site and thought you’d like to reciprocal link, blah, blah, blah… you sell shoes and we sell Viagra, perfect match don’t ya think” You look at the site and find your link will be part of a large directory and your link is 10 clicks from the home page on a PR0 page (wonderful, sign me up!).