How to Gain Text Links

This is a series of SEO advice and tips aimed at new SEO consultants or those looking to learn SEO from scratch. As the owner of SEO Gold I ensure all our SEO consultants understand the importance of links to good search engine listings.

Importance of Text Links

If you are familiar with Google search engine optimisation you’ll already know text links are essential to gaining even slightly competitive SERPs (Search Engine Results Pages). You may have come across reference to Googlebombs such as the Miserable Failure SERP which shows the power of text links with specific anchor text**.

/* <![CDATA[ */
function affiliateLink(str){ str = unescape(str); var r = ''; for(var i = 0; i */

**Note: as of Late January 2007 Google made an algorithm change and this completely reorganised the miserable failure SERP. Google has made a change so Googlebombs are no longer as affective. It’s difficult to say if this change will have a negative impact on link campaigns, but you could see a case where a site owner obtained thousands of links with identical anchor text and in doing so was seen as a Googlebomb. So to be on the safe side try to vary your anchor text.

It’s what most SEO consultants refer to as an off page SEO factor, meaning the text links aren’t on the page (the SEO expert can’t change them, unless they also own the sites the links are on as well ).

Contextual Text Links

Look for contextual text links (links from within content) like the text links in the next paragraph.

I own SEO Gold so can link to and from it at will, say to the SEO Tutorial page as it’s relevant to this pages content. When the SEO Consultant Services site gets more content this page will link to relevant pages.

Contextual links like these are the best types of links you can aim for, they are as natural as it gets. You should also use this form of link both within your own site (linking to internal pages like the home page links above) and to other relevant sites you own (like the two links to SEO Gold Services above).

/* <![CDATA[ */
function affiliateLink(str){ str = unescape(str); var r = ''; for(var i = 0; i */