Comments on: Themed Text Links

By: SEO Expert

SEO Expert — Tue, 22 Apr 2008 02:11:05 +0000

I’m afraid you are only going to get one fair share of the PR from a page no matter how many links to one URL are there.

So if I had 20 links from this page to the home page, the home page will not receive 20 times the PR.

Though to be completely honest I’ve not run tests on this, just common sense tells me it will work this way.

I’m reasonably confident Google counts unique links when sharing PR. If a page has 100 links, but 30 are repeats (double menu for example) Google will treat the page as having 70 unique links from it and give each of those unique URLs 1/70th of the PR available to share.

So there is no PR benefit to linking to a page multiple times this way.

There are benefit in multiple links though.

Lets say you have a design that has to use the anchor text HOME for the home page link in the header. This is the worst anchor text you could possibly use (unless your after SERPs like “Home Mortgage” then it’s great anchor text).

So your stuck with one link with anchor text HOME. If we add another link with anchor text “SEO Services” Google will treat those 2 links as one link with the anchor text “HOME SEO Services” and share the anchor text benefit over those three words: each word receives 1/3rd of the SEO benefit and since 2 are relevant keywords, we only waste 1/3rd of the benefit.

Still not perfect, but much better than having a link with home as the only anchor text. Add even more links with different anchor text and it will be shared further making the wasted anchor text benefit from using the word HOME practically negligible.

Add to this anchor text is also weighted more than standard body text on the page the anchor text is on and you can see linking out to relevant pages can help the linking out page a lot.

Basically a page about themed text links should link to other pages with the anchor text themed text links (and relevant phrases) even if it means linking to the same page 2 or more times.

David

By: NOT A SEO CONSULTANT

NOT A SEO CONSULTANT — Mon, 21 Apr 2008 18:36:49 +0000

nice post,
first let me tell you that i was searching for some SEO CONSULTANTS and found your web, its good.. a collection of good articles.. keep it up.

Secondly in your left column in pages section i found a link with anchor text ” SEO Consultant Serives” it back to your own homepage … your getting two internal backlinks from this current page to your homepage.. 1. link from your header and 2. from this described link.

So my question is ” Do you think that the second link will help you in obtaining any PR?”

By: Seo Consultant

Seo Consultant — Sat, 08 Dec 2007 13:57:27 +0000

Un-themed text links will help increase your PR and having a few non relevent links can be good to make everything look more natural.

By: myth buster

myth buster — Tue, 23 Oct 2007 17:43:54 +0000

Best free and simple piece of SEO i have read in a very long time
So many myths floating around with no facts to back them up
People are seeing Google like a god who see’s all and hears all
But there need to add a submit sold links box to there webmasters tools ?