We offer an email based SEO Consultant advice service which includes 250 text links.

In a nut shell all the search engine optimisation advice needed to optimise a website and enough text links (PR as high as PR6) to make a new (PR0) websites home page a strong PR5 (usually enough to rank well for relevant SERPs).

Considering the 250 text links the fee we charge (around £500 a month) is on the low end of the SEO services market. We keep the price low by not offering phone support per se (if absolutely needed there’s an additional charge per call) and never meet our SEO clients (all advice by email).

It’s what SEO clients need to rank well in the major search engines long term, not necessarily what they want: for example we don’t waste time submitting client sites to search engines or compiling glossy SEO reports**

** The bottom line is if the client isn’t seeing increased revenue from their site, search engine optimisation isn’t working (there are site types that SEO doesn’t work well with). An SEO report that tells a client they’ve moved from 110 in a main SERP (their hard SERP) to 46 does not help the client make more revenue, 46 is not in the money. Experienced SEO’s know the real traffic for most sites is in the long tail (I’ll do a post on the SEO long tail soon): potentially thousands of relatively easy SERPs that can pull in thousands of relevant visitors. The long tail is where the majority of SEO resources should be spent not on the long term goal of hard SERPs that can take years (if ever) to obtain.

In our experience as long as the client is able to understand the advice and act on it (so they need access to their content and code and the ability to change it) this is more than enough to turn a failing web based business into a successful one. So our SEO service works, most of my failures are when there’s no one person controlling the site changes needed or the person in control of the changes lack basic HTML skills (little gets done).

We give out free SEO quotes for our service and our quotes tend to be quite detailed taking at least an hour, more often than not several hours to compile. All SEO quotes are compiled by an experienced SEO consultant and will give a little free SEO advice (a taste of what’s to come).

I send out about 10 SEO quotes a week which takes over 15 hours and this results in approx. one new client a month (around 1 in 40 quotes from ~60 hours of work converts to a new client!).

Since clients have a strong tendency to stay with our SEO service for years it’s an acceptable amount of work for a new client. However, if small changes in the SEO services offered could increase the sign-up rate it’s well worth looking into. Hence this post.

I’m interested in comments from both potential SEO clients (those looking for an SEO service) and other SEO consultants as to what SEO clients want.

So please comment below.

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